Bifixit blog

Selling online in Nigeria, and everywhere else.

Real guides on starting a shop, getting paid, and growing sales, plus honest platform comparisons.

Ecommerce tips

Why Isn't My Online Store Getting Sales?

Zero or few sales almost always trace back to one of five fixable problems: traffic, trust, clarity, friction, or price. Here's how to diagnose yours.

Ecommerce tips

How to Write Product Descriptions That Actually Sell

Most descriptions list features and stop there. Here's the simple formula for writing copy that actually converts browsers into buyers.

Ecommerce tips

How to Take Professional Product Photos With Just a Phone

No camera, no studio, no problem. Here's the exact lighting, background, and angle process for shooting product photos that look professional.

Ecommerce tips

How to Build Buyer Trust as a New Online Seller

New stores lose sales to doubt, not price. Here's how to build real buyer trust — from your first visitor to your first review.

Ecommerce tips

How Much Does It Really Cost to Start an Online Store?

From under $50 to a few hundred dollars — a realistic, itemized breakdown of what starting an online store actually costs, and what people forget.

Ecommerce tips

SEO Basics Every Small Online Store Should Know

You don't need to be technical to rank on Google. Here are the SEO basics — keywords, titles, structure, speed — every small store should know.

Ecommerce tips

How to Run Your First Online Sale Successfully

A good first sale does more than move stock — it teaches you what your customers respond to. Here's how to plan, run, and measure one properly.

Ecommerce tips

How to Handle Returns and Refunds as a Small Online Seller

Write your returns policy before your first complaint, not after. Here's how to build a fair policy and handle real requests calmly.

Ecommerce tips

How to Choose the Right Niche for Your Online Store

The right niche sits where your interest, real margins, and proven demand overlap. Here's a practical framework for choosing yours.

Ecommerce tips

12 Common Mistakes New Online Sellers Make

From blurry photos to ignoring your own numbers — the 12 mistakes that quietly stall new online stores, and how to fix each one.

Ecommerce tips

How to Use Discount Codes to Increase Sales (Without Killing Your Margin)

Discount codes can grow your revenue or quietly drain your margin, depending on how you use them. Here's how to do it profitably.

Ecommerce tips

How to Turn Social Media Followers Into Paying Customers

A big following isn't the same as sales. Here's how to close the gap between people who like your posts and people who actually pay.

Ecommerce tips

How to Write a Product Catalog That Converts

The same products, better organized, can sell more on their own. Here's how to structure a product catalog that's easy to browse and buy from.

Ecommerce tips

Instagram, WhatsApp, or a Website — Where Should You Sell?

Instagram, WhatsApp, and a website are good at different jobs. Here's how to use all three together instead of picking just one.

Ecommerce tips

How to Set Prices That Are Both Profitable and Competitive

Pricing by feel is how new sellers end up unprofitable. Here's the real math for setting prices that are both competitive and sustainable.

Ecommerce tips

How to Build an Online Store With Zero Design Skills

You don't need Photoshop or a design background. Here's how to build a professional-looking store using templates, restraint, and good photos.

Ecommerce tips

How to Get Repeat Customers for Your Online Shop

New customers keep the lights on. Repeat customers are where the real profit is. Here's how to earn a second, third, and fourth order.

Ecommerce tips

What Is a Shop Link, and Why Every Seller Needs One

Selling through scattered DMs has a ceiling. Here's what a shop link is, and why it's one of the highest-leverage things you can set up.

Ecommerce tips

How to Use Customer Reviews to Sell More

A stranger's opinion of your product often sells better than your own copy. Here's how to ask for reviews and actually put them to work.

Ecommerce tips

A Beginner's Guide to Online Store Analytics

You don't need to be a data analyst to run a good store. Here are the five numbers actually worth checking, and what they tell you to do.

Ecommerce tips

How to Market Your Online Store for Free

No ad budget, no problem. Here's how to market your online store using social content, WhatsApp, SEO, and word of mouth for $0.

Ecommerce tips

How to Choose a Good Name for Your Online Shop

Your shop name is hard to change once momentum builds. Here's how to pick one that's memorable, available, and easy to say — fast.

Ecommerce tips

Inventory Management Tips for Small Online Sellers

Inventory chaos shows up as canceled orders and lost trust. Here's how small sellers can track stock simply, without expensive software.

Ecommerce tips

How to Handle a Sudden Spike in Orders Without Breaking

A viral moment or a successful sale can flood you with orders fast. Here's how to handle a sudden spike without breaking trust or your sanity.

Ecommerce tips

Best Practices for Packaging and Shipping Small Orders

Unboxing is a customer's first physical contact with your brand. Here's how to package and ship small orders so they arrive intact and impressed.